Programs and Campaigns

Programs and Campaigns image of kids

All Healthy Children Campaign

What is the All Healthy Children Campaign?

CDF-trained volunteers assist parents in applying for CHIP at an in-store sign up event at Fiesta Mart. 

As part of our mission to ensure a Healthy Start for Texas children, the All Healthy Children campaign helps children get the wellness and preventive care they need, when they need it.

Working with partners -- schools, businesses, churches, community and statewide organizations -- we (1) educate about affordable coverage options through CHIP, Children's Medicaid, and the Marketplace, and (2) help uninsured families sign up for coverage, focusing especially on Latinos and other hard to reach populations.

Our history of leadership in Connecting Kids to Coverage has been recognized nationally and internationally, by groups like: the World Health Organization, Centers for Medicare and Medicaid Services, American Association of School Administrators (AASA), America's Promise Alliance, Robert Wood Johnson Foundation's Covering Kids & Families, Leadership Houstonand many others.

Partnering with Schools

Partnering with schools is central to our success.  What began in 2002 as a pilot project with the nursing departments of Houston ISD and Edinburg CISD is today an integrated and expanded initiative that continues to reach families with information about health coverage options for children.  We have worked with over 20 school districts in Harris County, 15 school districts in the Rio Grande Valley, San Antonio, and Corpus Christi to (1) add a health insurance question to school enrollment forms, (2) track responses, (3) provide follow-up on how to apply, use or renew CHIP and Medicaid for those who qualify, and (4) inform those who do not qualify about or local clinics. 

Since 2009, we have worked closely with the Texas Association of School Administrators and American Association of Schools Administrators to continue to bring our project to scale and reach more uninsured children through schools.  Both TASA and AASA share information about our All Healthy Children Campaign with school superintendents and administrators nationwide.

Partnering with Local Businesses

For nearly 15 years, Texas grocery chain Fiesta Mart Inc. has been a partner in our efforts to connect kids to coverage through sign-up events in their stores. During these events, CDF-trained volunteers help families to enroll or renew in coverage and answer questions. In 2011 this partnership was recognized by the Centers for Medicare & Medicaid Services for Excellence in Children's Health Outreach and Enrollment.

Partnering with Communities, Organizations and Groups

Contact us for a free educational workshop, group training or presentation about CHIP, Children's Medicaid or the Affordable Care Act!

Partnering with Spanish Media

  • Winter/Spring 2014 wave - Television spot
  • Fall/Winter 2013 wave - Television spot

Get the Facts on Affordable Health Care

Most uninsured children qualify for free or low-cost health care through Children's Medicaid or CHIP.  Both programs cover checkups, immunizations, doctor and dentist visits, hospital care, mental health services, prescriptions and more.  See if you qualify

For families who earn too much to qualify for Medicaid or CHIP, you can find new affordable options through or by calling 1-800-318-2596. Most people qualify for cost savings and reduced premiums.

Spread the word by sharing these helpful, easy to understand factsheets:

Have YOU checked out the Marketplace?
Open Enrollment Starts November 15, 2014, BUT Kids Don't Have to Wait


This video featuring our own Laura Guerra-Cardus and some of our partners explains what the Marketplace can mean for you.



Parents can enroll their children in Medicaid or CHIP at anytime of the year. #Enroll365


If you're moving, having a baby, graduating, changing jobs, getting married, or turning 26 you may be able to #GetCovered right now without waiting for Open Enrollment to begin.